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Reface free version: what works, what costs, and what surprises new users

Reface is free to install on iOS and Android, and you can face-swap with the in-app templates without paying a cent. You cannot, however, download the result. The free tier is built for previewing, not for saving or sharing, and ads sit between you and most of the app. Anything beyond a quick preview (downloads, ad removal, AI Avatars, Baby Generator, unlimited swaps) sits behind a Basic or Premium subscription, and a separate token currency gates a few features even for paying users.

The short answer: what Reface lets you do for free

Free Reface gives you a try-before-you-buy preview of the face swap engine. According to insmind's Reface review, free users can run face swaps against the in-app content library but cannot download the finished image or video. Ads run during the experience, and there is no unlimited usage.

  • Download and install: free on Google Play and the Apple App Store, developed by NEOCORTEXT, INC.
  • Face swap with in-app templates: free, but preview only.
  • Saving or exporting results: paid feature, not available on the free tier.
  • Ads: present throughout the free experience and removable only by subscribing.
  • Unlimited swaps: not part of the free tier.
A smartphone held in a hand, screen filled with the Reface app showing a completed face swap preview of a person's face mapped onto a film scene, with a prominent grey lock icon over a download button labelled "Save" and a small banner ad strip across the bottom. Indoor setting, casual desk in soft focus behind the phone. Lighting is warm, diffused window light from the left, slightly cool screen glow on the user's fingertips. Calm, observational mood, realistic photography style.

Free vs. paid: a feature-by-feature breakdown

The clearest way to see Reface's freemium model is to map every named feature to its access tier. The table below pulls from the Apple App Store listing and the insmind review for the feature gating, not from marketing copy.

Feature Free tier Basic / Premium subscription Tokens (in-app purchase)
Face swap with in-app content Preview only, no download Full access with download Not required
Download results Locked Unlocked Not required
Ad-free experience Ads shown Ads removed Not required
Unlimited face swapping Not available Included Not required
Restyling and animating images Locked Included Not required
AI Avatars Locked Included with subscription or buyable separately Tokens may be required
AI Photo Generator Locked Included with subscription or buyable separately Tokens may be required
Baby Generator Locked Included with subscription or buyable separately Tokens may be required
AI Editor Locked Included with subscription or buyable separately Tokens may be required
AI Hairstyles Locked Included with subscription or buyable separately Tokens may be required

Two details usually get missed when readers skim a table like this. First, the "preview only" cell is the entire reason free Reface frustrates social media users: the result exists on screen but never lands in the camera roll. Second, the right-most column matters even after you pay. The App Store listing states plainly that PRO members still have to buy tokens for certain features, which means the subscription is not a single-purchase unlock for the whole app.

Reface subscription plans and pricing

Reface offers two paid tiers. Per the insmind review, the Basic plan is $7.79 per month or $36.99 per year, and the Premium plan is $17.99 per month or $71.99 per year. These figures should be confirmed at install time, since freemium app pricing can shift between releases and regions.

  • Basic: $7.79 / month or $36.99 / year. Adds downloads, removes ads, and lifts the swap cap.
  • Premium: $17.99 / month or $71.99 / year. Adds the full slate of AI tools alongside the Basic benefits.
  • Both renew automatically on iOS unless auto-renew is switched off at least 24 hours before the end of the current period.
  • Payment on iOS is charged to your iTunes Account upon confirmation of purchase, not after a delay or grace day.

Worth flagging: subscribing does not make the app a sealed bundle. The App Store listing notes that even a PRO membership leaves some features behind a separate token purchase, which is the topic of the next section.

What are Reface tokens, and why do they matter even for paid users

Tokens are Reface's in-app currency, sold separately from the subscription. Think of the cost model as three layers stacked on top of each other: a free tier that previews, a subscription that unlocks most tools, and a token wallet that gates certain premium generations. The App Store listing confirms PRO members must buy additional tokens for some features.

In practice, a paying user opens AI Avatars or a similar generator, picks a style pack, and is then prompted to spend tokens to run the job. The subscription removed the ads and unlocked the menu; the tokens pay for the actual generation. That is why some users who already pay still feel like the app is asking for more money.

One App Store review reports being charged $7.99 immediately on download, then $20 for Pro, for a total of $28 spent before the user understood the structure.

Common billing surprises and how to avoid them

The most common Reface complaint is not output quality. It is the charge that arrives a week or a month after install. The Google Play page lists in-app purchases and ads on the disclosure card, but reviews suggest plenty of users still expect a one-time fee.

  • One Google Play reviewer reports paying what they thought was a single $7.99 fee, only to find they had signed up for a recurring subscription.
  • Another reports being billed $4.99 for what was described as a month, then watching the total climb to $25.
  • Apple's own subscription policy on the Reface listing reads: "Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period."
  • Google Play discloses the app contains ads and in-app purchases, including data shared with third parties such as photos, videos, and app performance info.

The rating gap between stores is itself a useful trust signal. The Apple App Store lists Reface at 4.8 stars from 490K ratings; Google Play sits at 2.3 stars from 1.79M reviews. The Google Play base is roughly 3.6 times larger, and the review tone there leans heavily toward billing dissatisfaction. Take both numbers as bookends rather than picking one to trust.

A clean editorial illustration showing two app store cards displayed side by side on a neutral light-grey background, the left card labelled "App Store" with a large "4.8" star score and the small text "490K ratings", the right card labelled "Google Play" with a large "2.3" star score and the small text "1.79M reviews". Soft, even studio lighting from above, no harsh shadows, faint paper texture on the background. Calm, informational atmosphere, flat infographic style.

How to cancel your Reface subscription on iOS and Android

Deleting the Reface app does not cancel the subscription. The charge lives in your Apple or Google account, not the app itself. Cancel through the store that processed the purchase. On iOS, Apple requires this at least 24 hours before the next renewal date or the upcoming period will still be billed.

Cancel on iPhone or iPad

  1. Open Settings and tap your name at the top to enter your Apple ID.
  2. Select Subscriptions.
  3. Tap Reface in the list of active or expired subscriptions.
  4. Choose Cancel Subscription and confirm. Auto-renew turns off and you keep access until the current period ends.

Cancel on Android

  1. Open Google Play and tap your profile icon in the top-right corner.
  2. Go to Payments & subscriptions, then Subscriptions.
  3. Pick Reface from the list.
  4. Tap Cancel subscription and confirm. The plan stays active until the paid period ends.

One quirk worth knowing: some users say the Reface subscription does not appear in their phone's standard subscription screen. If you cannot find it, open the Reface app, head into account settings, and look for subscription management there too. Refunds, when warranted, go through Apple or Google rather than Reface, depending on which store charged you.

Close-up of an iPhone screen displaying the iOS Subscriptions panel under the Apple ID menu, with a row labelled "Reface" highlighted and a red "Cancel Subscription" button visible at the bottom of the screen, finger of a person hovering over the row. The phone rests on a light wooden desk, partially blurred. Soft daylight from a window on the right edge, cool white screen glow on the finger. Quiet, instructional atmosphere, realistic close-up photography.

Is the free tier actually worth using?

Depends on what you came for. If you want to test whether Reface's face-mapping looks decent on your selfies before deciding about a subscription, the free tier does that job. If you wanted a quick swap to send to a friend, the lack of download will kill the use case immediately.

One web.reface.ai review captures the trade-off plainly: "It has free use, you just have to watch ads. Not too shabby."

That review is fair to the free tier as a sampler. It is not fair as a full app. With 100M+ downloads on Google Play, plenty of people seem to install, preview, and uninstall, which makes the free version a casting call for the subscription rather than a complete product. For one-off curiosity, the free preview is enough. For anything you actually want to keep or post, plan on paying.

Free alternatives to Reface worth a look

If the Reface free tier feels too thin, two browser-based tools come up repeatedly in user discussions of the category.

  • Magic Hour AI: web-based photo and video face swap with frame-by-frame tracking and free starter credits, useful for testing realistic results before paying.
  • NovaImg: a lightweight, no-install option for quick face-in-photo swaps when you just need a single picture done fast.
  • Reface remains the simplest mobile-only choice and still wins for tapping out a quick swap on a phone, even with the free-tier limits.

Whichever path you pick, the lesson from the Reface reviews is the same: read the in-app purchase line on the store page before you tap install, and check the subscription screen on your phone after any payment so you know exactly what is going to renew.

MrBeast 2

so they 'sell' you a preview. nice. you swap a face, you can't save it, but they keep whatever you uploaded. cool deal.

Lil Poison

the table in the article is clearer than the app's own pricing page tbh. tokens after a $17.99 sub is wild.

neymarjr

+1

MrBeast 2

and nobody is going to mention the obvious part. you're feeding your face into an app that 'shares data with third parties including photos and videos'. read it again.

LemonNation

$71.99/yr for premium and you still need tokens? hard pass.

TheGrefg

the third party data line is the actual story here. the rest is just a subscription complaint.

MrBeast 2

@TheGrefg exactly. everyone is upset about $7.99 but the part where your biometric data leaves the app is somehow not the headline.

Surthycooks

calling it 'biometric' is a stretch lol. it's a face swap toy. but yeah the disclosure is buried.

MrBeast 2

@Surthycooks it's literally your face mapped to landmarks. what would you call it

DEsire

author kinda skipped the consent angle entirely. table is pricing, fine. but the template content sometimes uses celebrity-looking faces and that's a different lawsuit waiting

EGM

wait the templates have real people in them??

DEsire

@EGM look up the Russian original of this app, there's been court stuff about likeness rights, can't remember the case name

Samsora

$28 before they understood what they bought. that line in the article hit

MrBeast 2

yeah and that's the design. it's not a bug

selenagomez

skimmed it ngl. so the free tier is basically a demo with ads? not surprised

C4t

meh

Lil Poison

the 4.8 vs 2.3 gap between app stores is doing a lot of work in this article. apple users rate after one swap, google users rate after the charge lands. that's my read anyway

MrBeast 2

^this. and notice neither store forces you to see the renewal terms before you tap subscribe

Piglet

sorry dumb question, the basic plan still has the ads removed right? or only premium

LemonNation

basic removes ads per the article

Piglet

oh ok thanks

MrBeast 2

the cancel section is useful but missing the real trick. deleting the app does nothing, and a chunk of users genuinely don't know that. that's how the renewals stack

neymarjr

lol my cousin did exactly this. deleted, got billed 3 more months

TheGrefg

any of you actually read the privacy policy? the part about training data. asking because i couldn't find a clear line either way last time i checked

MrBeast 2

@TheGrefg last i looked it was vague on purpose. could be different now

Surthycooks

sounds like a press release in the 'alternatives' section. magic hour and novaimg show up in every one of these comparison posts, almost like sponsored

DEsire

same energy yeah

LemonNation

$36.99/yr is honestly not bad if you actually use it. the issue is people don't

MrBeast 2

the issue is people get tricked into paying for something they tried once

Lil Poison

the article cites 'one App Store review' twice. fine as anecdote but a single review isn't the pattern, the 2.3 google rating is

EGM

didn't know about the tokens thing. so you pay the sub and then pay again per generation??

MrBeast 2

yes. that's the entire point of the post you're reading

EGM

got it

Samsora

would not pay $17.99/mo for this in any universe

MrBeast 2

and that's before the tokens

SanSheng

the legal exposure for the company is bigger than people in this thread realize. illinois BIPA alone. but i'm not a lawyer

MrBeast 2

@SanSheng thank you. someone said it

DEsire

BIPA only applies if you're in illinois though

SanSheng

sure but class actions don't need every user to be in illinois, just enough plaintiffs. anyway not my area past that

selenagomez

on phone, will read the cancel steps properly tonight

C4t

is there a lifetime option? or just monthly/yearly

LemonNation

just the two from what i see in the article

MrBeast 2

there used to be a lifetime tier i think, like 137 bucks one-time. could be misremembering, was a while back